Conversions — Funil Cross-Platform
Funil completo: Lead → Sign-up → Purchase — Últimos 30 dias
Total Leads
105
12.3% vs período anterior
Total Sign-ups
26
8.1% vs período anterior
Total Purchases
16
15.0% vs período anterior
Lead→Purchase
15.2%
Funil por Plataforma
Taxas de Conversão
Lead → Sign-up24.8%
Sign-up → Purchase61.5%
Lead → Purchase (overall)15.2%
Breakdown por Plataforma
| Plataforma | Leads | CPL | Purchases | ROAS |
|---|---|---|---|---|
| Meta Ads | 45 | R$ 73.33 | 8 | 2.4x |
| Google Ads | 32 | R$ 76.88 | 5 | 2.0x |
| TikTok Ads | 18 | R$ 66.67 | 2 | 1.7x |
| Taboola | 10 | R$ 60.00 | 1 | 1.6x |